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Resilience 3

ONE PHILOSOPHY

Battle for the future

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Ukrainians lived and worked under extraordinary conditions brought on by wartime throughout the entirety of 2022. Despite the unique individual experiences and historical differences, the collective experience of hardship and tragedy unified the people in the face of unprecedented aggression. Ukrainians united their strength in a way that would result in fighting, working, volunteering, and bringing victory closer most effectively. Ukraine today is a border between two worlds: between the world of freedom and unfreedom, and Ukrainians are fighting this civilizational battle every day.

WAR AS THE TERRIBLE PAGE IN THE HISTORY OF INDEPENDENT UKRAINE IS A SPRINGBOARD TO A COUNTRY WITH A PROMISING FUTURE THANKS TO ITS RESILIENT PEOPLE. WE NO LONGER POSTPONE LIFE FOR TOMORROW BUT LIVE IN THE HERE AND NOW BECAUSE WE ALREADY KNOW OUR SOURCE OF RESILIENCE AND DO NOT DOUBT OUR FUTURE.

In research Resilience. Battle for the Future, we have compiled together the learnings of leaders across different sectors — from founders of agricultural companies to heads of public organizations to media representatives — into 30 Leadership Lessons. We at One Philosophy believe that this acquired knowledge will be useful not only to local businesses but also far beyond the borders of Ukraine.

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Pre-war management decisions that positively affected the sustainability of the company

Successful management decisions during wartime

  • Building a strong brand

  • Building trust within the company

  • The company's clear development strategy taking into account all possible threats

  • Flexible decision-making; the previous experience of the pandemic years is still relevant today

  • Business transparency

 

Managers participating in the research said their resilience is linked to a clear commitment to the company's pre-war development strategy, including plans for the future and incorporating the experience of the previous pandemic years and the risks associated with the ongoing war since 2014.

Each company found its way to be useful to society

  • Providing raw materials for making military uniforms

  • Donating food as humanitarian aid

  • Transporting people during evacuations 

  • Providing free medical care 

  • Launching free training courses 

  • Continuing investments in research and development

  • Cooperation with competitors to provide essential products and services

  • Enabling employees to work on meaningful communication and volunteer projects

Letters about resilience.

Without spam.

ONE PHILOSOPHY is a consulting group that prepares brands, reputations, teams and society for the future.

Feel free to send us your gratitude, suggestions and comments to hi@one-philosophy.com

© 2020–2024 ONE PHILOSOPHY.

Kyiv, 33 Sahajdachnoho Street, 04072, Ukraine

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